The key to Baden-Württemberg’s success is the people who live here. They are always on the lookout for new, better solutions, and are skilled and determined when it comes to implementing them. And you can meet these innovative people face to face at the many trade shows in the area.  

Baden-Württemberg has a wide variety of exhibition centers, reflecting the variety of the region itself. And even though each has its own particular focus, they all have several things in common: modern facilities, comprehensive services, and a welcoming atmosphere. Each one offers an ideal environment for any trade show. Because the Baden-Württemberg economy depends on intelligent and creative people, education and training take top priority, and spending on research is higher than in any other state. As a result, four of the top ten German universities can be found here. And more often than elsewhere in the country, companies based in Baden-Württemberg are industry leaders in terms of innovation and cutting-edge technology. Moreover, the state is a pioneer in key growth markets, such as communications technology and biotechnology. But Baden-Württemberg also has a great cultural history. It is the land of painters, musicians, poets and philosophers, and is steeped in tradition. What’s more, alongside all the cutting-edge technology and high culture, you’ll also find plenty of enjoyment and zest for life.  

One thing’s for sure, the people of Baden-Württemberg work hard and play hard. They combine tradition with progress and their outlook is as down-to-earth as it is international. Trade shows are a great way to get to know Baden-Württemberg, its global companies, markets and the people who live here. They provide the opportunity to meet existing – and potential – business partners and customers, and to establish contacts with partners in other regions, countries and continents. Moreover, they open the door to a uniquely efficient and close-knit network of industry and government organizations, economic development agencies, and R&D and education institutes.  

Trade shows give visitors a chance to experience south-west Germany first hand. They enable personal contact, face-to-face discussions and direct comparison – and this is essential, despite the advances of information technology. Trade shows are market places and meeting places. They are shop windows, places to exchange information and take the pulse of industries and the economy. And Baden-Württemberg is the place where all this is possible.